Tatiana’s background is in market intelligence and strategic assessment, with experience leading projects in primary market research, evaluation of innovative technologies and facilitation of strategy development. Coming from the standards publishing side of the information, data, and analytics market, for more than 15 years, she has focused on solutions targeting engineers, such as standards, technical reference resources, professional development, or safety certification.
She draws from her extensive experience in a range of advisory roles across company functions with a major North American standards development organization to identify trends, rank market players, and assess growth opportunities in the diverse sector of engineering solutions.
In her role as VP & Industry Lead, Tatiana covers the global standards publishing, data, and analytics markets with a particular focus on innovative technology, revenue diversification, and user-centric publishing.