Workforce of the Future: Using Data to Advance Industrialization of Construction

The construction industry relies on skilled trade craftsmen to transfer a concept from design to a physical built entity. In addition, construction jobsites are temporary workspaces. These two characteristics classify construction as complex production, where knowledge and experience are gained locally by individuals in the work environment. It also means workers must adapt and coordinate in the local work environment in order to produce. 

Without a correct measurement system, the adaption, coordination and resulting information gained are invisible outside of the jobsite, which contributes to over $10 billion of unnecessary cost to the construction industry annually. 

Industrialization of Construction continues to unfold by translating and digitizing information gained from construction’s skilled trade workforce. One measurement being used to see this through is ASTM’s Standard Practice for Job Productivity Measurement (E2691), which was developed to provide a measurement of task, project, and industry productivity. The practice provides ongoing and instantaneous feedback from the source of work on construction jobsites, which is the craftsmen. 

MCA, Inc. originally developed this measurement system 20 years ago and has seen results of minimum 20% improvement in productivity. Usage of E2691 has led to reduced information entropy from jobsites, and brings a new era of jobsite management based on data. The current workforce needs to be trained to work with data and new entrants sought to support managing the explicit knowledge and experience of the crafts. The entire construction supply chain and construction outcomes can improve based on data and digitalization of information about what and how to build, and who and where is best for the build process.

01:00 PM - 01:45 PM
19 August 2020


Dr. Perry Daneshgari
President and CEO, MCA, Inc.
Dr. Heather Moore
VP of Operations, MCA, Inc.