Ralph Kreider is an associate director at Berkeley Research Group (BRG) with extensive experience in optimizing technology utilization in architecture, engineering, construction, and owner organizations. He provides customized technology adoption strategies, develops new and existing technologies, and monitors implementation progress. Previously, as a project solutions manager and director of digital facilities, he successfully oversaw the use of construction technologies, developed BIM guidelines and standards, and led digital transformation effort. Kreider received his BIM-Focused PhD in Architectural Engineering from Penn State University, contributed to the National BIM Standard, and is passionate about establishing digitalization as a shared goal in the construction industry.